LATEST PROJECTS
Mobile Marketing Platform
Product Owner, Service Designer
Lotte Innovation Lab
Lotte Group was in need of shared marketing platform for Chinese tourists to better promote their businesses and to create synergy.
I developed service strategy and designed UI wireframes and storyboards for front (mobile hybrid app) and back-end system (admin portal) of a marketing platform, shared by 25+ Lotte affiliated companies.
Prior to the design phase, I organized and managed the contextual inquiry (interviews, job shadowing) of more than dozen of tourists to understand their behaviors and needs during their trips.
Amusement Park Mobile Pass
Service Strategist
Lotte World
Korea's no 1 urban amusement park, Lotte World Adventure, was in need of revamping their old app which was very outdated and wanted to develop mobile pass.
In order to enhance the customer's experience at park by developing mobile fast pass, I conducted a user research, analyzed traffic and wait-time data, and completed benchmarking to build Lotte’s new nation-wide amusement park mobile platform. I streamlined the app to focus on core functionalities and adopted mobile stamp solution to make a pass validation at a ride a fun experience to customers.
I conducted bi-annual UX workshops to educate executives and business owners at various Lotte affiliated companies on UX concepts, research methods, usability heuristics and current UI trends, focusing especially on screen-based UI.
UX Workshops & Seminars
UX Specialist
Various Lotte Group Companies
I created high-level business scenarios, UI wireframes, storyboards for executives from prospective global clients across different industries in 6 countries (Singapore, Taiwan, Russia, Turkey, Egypt and Indonesia). In addition, I translated those business needs into service strategies and technical requirements for engineers.
SMS-based Coupon for Egypt
Product Planning & Pre-Sales
SK Holding C&C
Mobile Commerce Service Design
Service Design
SK Holding C&C
I designed UI wireframes and storyboards for contactless mobile commerce app and mobile marketing services on Android and Blackberry. In order to educate designers and developers, I also held smartphone UI Guideline knowledge sessions.
MYOMEE is an online-based consumer goods rental platform, launched in Aug 2017 by Lotte Rental, which is the 2nd largest rental company in Korea, as their new business to enter into consumer goods market. Customers can rent variety of products from strollers, vacuum cleaner, refrigerator, rowing machine to tents.
I was a senior manager leading a team of 50+ graphic/UI designers and engineers in building Information Architecture (IA) and completing both front & back-end systems interfaces and service flows for customers, merchants and admins of a consumer goods rental platform for a $10M business.
Consumer Goods Rental Platform
Service Designer
Lotte Rental
Global DFS E-commerce App/Web Renewal
UX Consultant
Lotte DFS
Lotte DFS is a World's 2nd largest duty free shopping business with presence in airports of 4 countries and online stores in 4 languages.
As a UX consultant for their app and web renewal project, I drove the UX study on 4 different language group users (KR, EN, CN, JA) and conducted As-Is analysis. Based on findings, I reorganized the site contents, rebuilt IA/Navigation System, and developed the UI/UX design strategy for $20M businesses by leading 15 designers in streamlining the research findings in to localized mobile and PC platforms in 4 different languages.