RESUME
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Educational
Background
Carnegie Mellon University 2001 - 2007
Bachelor of Science: Double major in Information Systems & Human- Computer Interactions
Minor in Communication Design
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Selected as a consultant for Palau Ministry of Education as the winner of TechBridgeWorld Competition
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Awarded with a Certification of Appreciation from the Minister of Education, Republic of Palau
Skills
Technology:
HTML/CSS, JavaScript, XML, DTD,
PHP, MySQL, Oracle, Java, Visual Basic, C#, MS Visual Studio, Microsoft Office
Design:
Photoshop, Flash, Illustrator, InDesign
Work
Experience
LOTTE GROUP (HOLDING COMPANY)
Digital Senior Consultant 2015 - 2017
The 5th largest Korean conglomerate with multinational affiliated businesses, including food, hotels, retail, financial services, chemicals, leisure and sports. It has over 200K employees in 58 countries with $95B in revenue.
Lotte Rental Company (2nd Largest in Korea)
Senior Manager, Service Strategy & UI Planning Nov 2016 – Aug 2017
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Developed a new mobile app and web based e-Commerce platform and a IT service strategy for a $10M business
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Led a team of 50+ graphic/UI designers and engineers in building Information Architecture (IA) and completing both front & back-end systems interfaces and service flows for customers, merchants and admins
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Conducted bi-annual internal workshops to train and educate executives and business owners on UX concepts and current UI trends
Lotte Duty Free Shop (World’s 2nd Largest)
Senior Consultant, UX Research & Strategy May – Oct 2016
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Drove the UI/UX study of analyzing 4 different language group user data and conducting IA and navigation systems analysis, using content inventory, card soring and Google Analytics and built a localized IA/navigation systems
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Completed the UI/UX design for $20M businesses by leading 15 designers in streamlining the research findings in to 4 different language groups and proposing 4 localized mobile and PC platforms
Lotte Group Strategic Planning Group
Product Owner, Service Design Nov 2015 – May 2016
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Designed UI wireframes and storyboards for front (mobile hybrid app) and back-end system (admin portal) of a marketing platform, shared by 25+ Lotte affiliated companies, for Chinese customers
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Conducted contextual inquiry on 20+ Chinese travelers to design and implement global marketing app and applied Google Analytics
Lotte World (Largest Amusement Park in Korea)
Consultant, Service Strategy May – Sep 2016
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Conducted a user research, analyzed traffic and wait-time data to improve the experience at the park and better manage the fast pass via mobile. Focused on core functionalities and streamlined features of Lotte’s nation-wide amusement park mobile platform
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Achieved 80% higher daily active users, 50% higher average visit duration and improved customer satisfaction by 23%. By effectively managing the ride reservation, increased the park capacity by 15% while lowering the wait time by average of 20 minutes during peak hours which generated incremental sales of $8M per year
Languages
Fluent in English & Korean
SK HOLDINGS C&C 2010 - 2015
The 3rd largest Korean multinational conglomerate with over 90 affiliated business, including mobile, semiconductors, chemical, petroleum and energy. It has over 70k employees in 113 countries with $150B in revenue
R&D Product Owner & Pre-Sales Business Developer
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In charge of R&D products’ quality assurance; facilitated close communication among engineering and marketing team while translating business needs into technical requirements for engineers
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Created business scenarios, UI wireframes and mobile commerce service storyboards for prospective global clients across different industries in 6 countries
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Managed B2B marketing for $400M+ business; drove website redesign and enhanced web contents and prints
Wise UX 2009 – 2010
UX Research & Consulting Firm
UX Consultant, Mobile and Web Service Strategy
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Provided design and strategy consultation for mobile & web version of Samsung’s mobile app store, Samsung Apps
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Managed 10 user research projects each in Seoul, London and New York for globalization and localization strategies
TRUVEO 2007 – 2008
AOL Video Search
Technologist, Video Search Product Technology Evangelist
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Set up video crawlers using JavaScript, XML, Regular Expressions and DTD to aggregate contents around the web and developed demo using APIs for B2B partnerships
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Organized the product launch in 20+ countries by managing the UI localization and conducting user tests on international portals
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Improved, reconstructed and rewrote the front-end code to meet the web standards by separating visual layers from the content layers
Volunteer
Work
MEDICAL LEADERS CORPORATION 2017 - Present
Web Developer and Content Manager
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Designed and developed a website for a non-profit organization of focusing on providing advanced medical training to medical specialists in developing countries
YOUTH WITH A MISSION 2006
Web Usability Analyst
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Organized and conducted usability studies (planning, research, interviews, analysis, and documentation) of a social networking website of over 20 K members of YWAM, non-profit organization
Additional
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An avid athlete, Carnegie Mellon varsity football team manager and cheerleader
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Founder of two online fashion shopping malls (www.cocoloco.kr, www.cocolocolounge.kr)
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A technology enthusiast, IT and UX lecturer and translator of several IT books
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Standards Board Member and Recruitment Chair of Zeta Psi Sigma Sorority